Hacking Keyword Targeting by Serving Interest-Based Searches – Whiteboard Friday

Depending on your industry, the more obvious and conversion-focused keywords you might target could be few and far between. With Google continuing to evolve, though, there’s a whole host of other areas you might look: interest-based keywords. In today’s Whiteboard Friday, Rand shows you how to find them.

https://moz.com/blog/hacking-keyword-targeting-whiteboard-friday