Join us in Seattle for this year’s most highly anticipated search and digital marketing conference! Enjoy 2 action-packed days of talks from top industry powerhouses, get cutting-edge insights on hot topics (ChatGPT, AI-generated content, TikTok, etc.) and fast-track your career with new connections. We could go on, but the true magic lies in experiencing MozCon firsthand. REGISTER NOW: https://mz.cm/3NgZX1N
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Effective content marketing is a powerful tool. Sean Si from www.seo-hacker.com talks about focusing on the user’s intent as a jumping-off point for your content marketing strategy. Are you inside the user’s head? Check out the blog post for more videos from our other contestants: http://www.seomoz.org/blog/youtube-contest-winners
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Search marketers can’t get our important work implemented if we can’t prove that it’s worth the investment to our higher-ups. With that in mind, Moz’s own SEO Manager, Kavi Kardos, is going to give you the numbers and the talking points you need to justify the return on investment of your SEO work.
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Fixing broken links has long stood as an SEO best practice. But if you’ve run into situations where you’ve fixed a broken link and nothing happened, you’re not alone. In today’s episode of Whiteboard Friday, SEO expert Cyrus Shepard discusses whether these fixes still matter, and takes you through steps to increase your chances of seeing the benefits.
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The level of trust users have in your brand’s expertise is an important component when vying for that #1 spot, but Google has been ambiguous about what E-A-T (expertise-authoritativeness-trustworthiness) actually is, and how it plays into your SERP rankings. In today’s episode of Whiteboard Friday, Lily Ray discusses the ways in which you can prove that all important “E” – expertise – and measure your success. https://mz.cm/3SeqlZb
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Have you run any SEO tests lately with completely unexpected results? Emily Potter says this happens all the time at SearchPilot, where she leads customer success for the A/B testing platform. Learn about five of the most surprising SEO test results SearchPilot’s seen — and why SEO testing’s so important — in this episode of Whiteboard Friday. #SEO #WhiteboardFriday
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In this video, Samantha will define keyword cannibalization and explain why it should ultimately be avoided. https://mz.cm/3DgXT4i
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Depending on your industry, the more obvious and conversion-focused keywords you might target could be few and far between. With Google continuing to evolve, though, there’s a whole host of other areas you might look: interest-based keywords. In today’s Whiteboard Friday, Rand shows you how to find them. https://moz.com/blog/hacking-keyword-targeting-whiteboard-friday
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In today’s episode, content marketing expert Ross Simmonds walks you through the content life cycle, and how you can use it to ensure that the content that you’re developing quarter after quarter, month after month, year after year, is actually maximized for ROI, results, and impact. https://mz.cm/3DyYTA8
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SEO pros – Would you love to take on multi-location, hybrid, or general brick-and-mortar clients … but aren’t sure if you’re qualified to practice local search? 🙋🏽♀️ The Local SEO Certification from Moz Academy can help! 🙌 Learn more now: ⬇️ https://mz.cm/3Q61B4e
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